Making mistakes is part of figuring out what you need. So it's best to to be able to make them quickly, learn from them, and adapt, so you can get to the right answer faster. This is why our prototype teams are small, highly-skilled, and fast. Although we go in with our creative thinkers feeling free to explore all possible options, we can quickly polish those ideas and plans with the fine-grit sandpaper of reality and available resources. That way you've got the comfort of knowing that we explored all available options to arrive at the right conclusion, and we're not short-changed by targeted thinking, or unfairly influenced by misaligned motives downstream.
Eisenhower said: "Plans are nothing; planning is everything" and we couldn't agree more. After we've made a war map of the creative objective, we've blueprinted the technology and methods to get there, and we've got facts and figures at our fingertips, we're putting options in front of you. Those options are going to manage your risk exposure while we work together to strike that perfect harmony between Faster, Cheaper and Better. If things need to change later, no one's caught with their pants down because we expected it.
And we're prepared to do it anywhere in the world.
taking Creativity and Technology as far as they can go
while still being able to scale
is what we do.
Some projects require hundreds of artists and technicians to accomplish. But if you tried to get that many people into the conference room, it would take a year just to agree on a codename for the project. We concentrate the smallest possible team of best-of-the-best talent to figure out why we're doing what we're doing, so we can expand that vision out to the next level of talented people that determines how we can best execute it, and that roadmap and plan gives us the ability to know what everyone should be doing.
Casting the team for your project is critical, wherever they might be in the world.
But that sounds intuitive, right? You're pretty sure that's what you're doing, isn't it? You'd be surprised that's probably not what's actually happening. This philosophy and approach for managing and producing creativity works as well for feature film visual effects, as it does for museum exhibit design, app development, VR experiences, or even just an awesome art piece in the lobby of your office that makes people go "wow!"