USE CASES
PUBLIC SPACES
Museums and science centres have incredible physical assets, but what if you could bring exhibits to life by adding digital content layers that resonate with people of all ages and nationalities, and make those same exhibits accessible to visitors both on-site and off-site?
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Small to large experiential and enter/edutainment organizations with a physical venue including but not limited to:
Museums
Science centers
Art galleries
Theme parks
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You have some content that you want to enhance. You grab, for example, your dinosaur bones and create an AR experience that allows for:
The dinosaur to come to life.
Interactive points that allow the visitor to learn more.
An activity to allow visitors to feed it (for example).
Enhancing content is cool, but we need a way for others to access the experience if they’re not geographically close, so we build the museum virtually and there are a few different ways to do that:
Capture what exists – through Lidar scanning, photogrammetry, etc.
Convert what was designed – from BIM, CAD, Revit, etc.
Create something original.
Now, both real and virtual attendees can explore and experience the same space simultaneously.
Facilitators and docents can exist in the space for experiences, tours, and classes.
The digital version becomes its own extension for the museum with the potential to have new digital-only exhibits, beta-test layouts for future physical venue experiences, etc.
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A digital twin allows for expanding beyond geographic reach.
Digital content means you can save on real estate.
Digital interaction enables access and engagement that’s prohibitive or impossible in a physical venue.
With built-in social capabilities, you don’t need multiple platforms to engage with your community. Consolidation of community management can save costs.
Update content seasonally or when new exhibitions are live without the physical overhead or supply chain management.
Manage changes with a small tech team rather than managing/training operations and customer-facing staff.
Enrich and update existing content to drive existing customers back.
RETAIL EXPERIENCES
Retail spaces today can be physical, digital, or a seamless blend of both. By carefully crafting immersive 3D environments and/or integrating dynamic digital layers into real-world locations, brands can engage new audiences and extend commercial opportunities.
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Small business owners with or without a physical location. Examples include:
Etsy sellers.
Influencers with retail partnerships.
Service-oriented entrepreneurs.
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First, you need a space, which will look a little empty to start.
Decide if you want a shop or an abstract space. Is your brand more appropriate for a traditional store or a different environment?
Either with premade assets, or assets you create, you can build out your space to your specifications.
Next, you need the goods or services that you’re selling. Put them literally on shelves or design them into the space. You can scan items to create a realistic replica. You can build them as digital assets, in any software you want.
Publish the space to the web. Now, instead of a web page, when customers arrive, they will be able to walk around your shop to browse, select, and buy.
Update and change content over time, whether new inventory, seasonal content, or events.
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Spatial and contextual presentation of goods and services creates brand affinity and leads to increased purchases.
Social capabilities are built-in, so you don’t need multiple platforms to engage with your community.
Easy to update and manage which creates time and cost savings.
Delivers engagement and experience that your competitors cannot, giving you a strategic advantage.
A wow factor that will delight existing customers and may inspire them to invite friends unknown to your brand. First mover advantage.
LIVE EVENTS, CONCERTS, AND CONFERENCES
We all want to attend incredible events, but cost and accessibility often pose challenges. A digital twin can overcome these barriers by offering a virtual version of the live experience. Additionally, a physical location can be enhanced with immersive digital layers, creating a richer, more inclusive experience.
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Medium to large-scale venue operators and brands, including but not limited to:
Entertainment companies
Organizers of event-based experiences like conferences, premieres, and concerts
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First, we assume you have your physical venue but need to create your venue virtually.
Capture what exists through Lidar scanning, photogrammetry, etc
Convert what was designed from BIM, CAD, Revit, etc
Create something original
Figure out your performers, whether they’re performing live, or pre-recorded.
Pre-recorded (2D video, 3D real-time assets, or volumetric video
Live streamed (2D video, 3D real-time assets, or volumetric video)
Depending on partnerships, you may need to facilitate adding others’ content to the experience.
Create multiplayer interactions for attendees to trigger. These should be persistent across real and digital, to create magic moments.
Attendees should be able to collect items and rewards for being present, just like at a real event, where merch and memories remind attendees of their experience.
Give your operations team a central hub for managing live operations in real-time.
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Expand the reach of your event with a digital twin that delivers a virtual version of the live experience to remote attendees.
Captured or performed digital experiences make everything feel in the moment, across both physical and digital space.
Collaborate and co-create in real-time across multiple creative teams, no matter the scale of the event.
Multiplayer interaction and presence bring together community and create moments that couldn’t be done with just a physical venue.
Our multiplayer back-end allows for the management of user accounts, inventories, and analytics – as well as live operations – to facilitate events and content updates throughout the duration of the event.
Social is built-in, you don’t need multiple platforms to engage with your community.
ANY SPACE, ANY SECTOR
Using an alpha version of the platform, we worked with Expo 2020 Dubai to create a city-scale, cross-reality connected space. A living digital replica of the 4km² site, connected via data streams, video, and audio. It was populated with digital activations for both physical visitors on-site and virtual visitors remotely, who could play and learn together in the same digital experience layer in real-time.
