The Wizard of Oz at Sphere

Overview

Brand
The Wizard of Oz at Sphere

Client
Madison Square Garden

Technology
Google DeepMind
Google Cloud

Platform
Sphere Las Vegas

Industry
Entertainment

Off to see The Wizard…and back again

Nearly 90 years after dazzling audiences with Technicolor, The Wizard of Oz is making history again, this time at Sphere in Las Vegas. The beloved classic has been transformed into a full-immersion sensory experience, filling the Sphere’s 160,000 sq ft, 16K dome with wind in your hair, scents in the air, and soft rumbles under your seat.

We’re not viewing Dorothy’s world through a window anymore – we’re in it.

Wrap your head around us wrapping Oz around you…with Jim Dolan, Jane Rosenthal, and our CEO Ben Grossmann

Adventuring down the Yellow Brick Road… with great partners.

We’re skipping hand-in-hand with the caring team at Sphere Studio, the brilliant thinkers at Google DeepMind, Google Cloud, and hundreds of the most courageous artists at Crafty Apes, Digital Domain, Zoic Studios, Haymaker VFX, Gradient Effects, all with the support of Warner Brothers …and many more collaborators worldwide over two years.

Our team was at the creative and technical forefront, bringing the tools, artists, and engineers together in an adventure that forced us to challenge the old rules of filmmaking, while respecting their intent.

We had to unlearn a century of cinematic instincts to explore the boundaries of experiential immersion,
and then invent new tools to adapt the vision of a timeless classic.